Unit 3 Research for Strategic Development
GLH: 60 | Credit: 15
LO/AC Table: LO1 Produce research proposal strategic business development (1.1 Identify valid area research, 1.2 Explain aim/scope/objectives, 1.3 Produce research proposal/project plan; M1 Justify research area).
Indicative Content: Research proposal questions/hypothesis/formats/aims/scope/SMART/terms/rationale/ethics/costs/timescales, information strategic development organisation/structure/culture/growth/marketing/SWOT/PEST/customers/stakeholders/competitors.
Suggested Resources: Bell/Bryman/Harley (2018) Business Research Methods, Collis/Hussey (2021) Business Research, etc.
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