Unit 6 International Business Environment
GLH: 60 | Credit: 15
LO/AC Table: LO1 Understand international environment business (1.1 Evaluate business techniques analyse international business environment, 1.2 Analyse micro/macro environment specific business organisation international level; M1 Assess extent working international environment impacts success individual business organisation; D1 Evaluate risks involved operating international environment).
Indicative Content: Analysis techniques environmental analysis/diagnostics/environment audit/Porter’s diamond/PESTLE/Five Forces, micro-environment stakeholders/suppliers/customers/competitors/market intermediaries, macro-environment external climate/economic conditions/political opinion/legal environment/cultural environment/resources/technology, international business environment culture/CSR/politics/environmental issues/globalisation.
Suggested Resources: Collinson/Narula/Qamar/Rugman (2020) International business, Czinkota/Ronkainen/Gupta (2021) International Business, etc.
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