Unit 12 Corporate Communication Strategies
GLH: 60 | Credit: 15
LO/AC Table: LO1 Understand importance corporate communications (1.1 Explain purpose corporate communications, 1.2 Assess how corporate communications link corporate objectives, 1.3 Analyse relationship between corporate communications/corporate branding; D1 Review importance corporate communications success named organisation).
Indicative Content: Purposes corporate communications providing information stakeholders/communicating corporate vision/strategy/reinforcement public image acts effective bridge organisations/general public/allows effective/timely distribution information/links public relations strategy/emphasises importance two-way communication, Corporate communications corporate branding promote organisational brand/brand image/reinforces stakeholders view organisational performance/value/emphasises confidence organisational quality/performance/demonstrates adherence organisational corporate brand guidelines/clarifies brand strategy/brand position/brand identity/brand message, Corporate communications corporate objectives communication/reinforcement organisational strategic objectives/reinforcement corporate culture/promotes accountability/prioritisation stakeholder communication/influence/promotes transparency/accountability communications.
Suggested Resources: Argenti (2015) Corporate Communication, Camilleri (2021) Strategic Corporate Communication Digital Age, etc.
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